Creation of animation videos for advertising

The use of animated videos is one of the most popular and effective options for promoting a product, service or brand today. This is due to the fact that animated videos quickly grab attention and hold it throughout the video. At the same time, even a small timing can fit a fairly large amount of information about a product or service. For each advertising campaign, it is important to choose the most suitable video format: 2D, 3D, hand-drawn or using flash animation. The great thing about traditional 2D graphics is that you can easily create an expressive or even grotesque character with it. Three-dimensional graphics are useful in cases where realism and easily recognizable images are important. In addition, there is a difference between Flash animation or hand-drawn videos. 3D animation is less labor intensive and generally takes less time to create. Traditional hand-drawn videos look more serious, as the characters can look very organic in them.

Animated videos have a number of advantages over cinema:

  • higher citations and wider viewership;
  • easy to create a memorable character;
  • using a video, you can quickly present a product or service in the most beneficial way;
  • due to the small timing, the video can be shown to partners, friends or acquaintances.
  • With the help of 3D technologies, you can use any visual effects in the video, such as creeping line or pop-up text. This way of presenting the text is more informative and easy to remember. Another advantage is the unobtrusive presentation of information, which reduces the likelihood of text "filtering".

The timing of the animation video can be anything, from a few seconds to several minutes, while the cost of the video is determined per second. You can order the creation of a video of any length in seconds.

With high liquidity of the advertised product, it makes sense to announce its promotion only among potential customers or partners and order the production of a budget animated video. In this case, overpaying for a video with a complex plot and animation, as well as a detailed study of the characters, is irrational.

If you decide to order an inexpensive animation video, the specialists of our company will complete all the work on time in strict accordance with your wishes.

In other cases, when the competition in your business niche is high enough and you need to defend or gain positions, the best solution would be to order a business class animation video.

The business class animation video differs from the cheaper version by the ability to add additional characters or illustrations to it. This will help to more fully and in detail reveal the features and advantages of your product / service.

Another option is to order an animated video of the VIP-anime category. This option is the most expensive, but it has its advantages when you need to advertise a high value product that is aimed at a fairly narrow audience with a high income level. A video of the VIP-anime category will help build trust in your product among a demanding audience.

Unlike commercials of budget and business classes, the VIP-anime category implies the ability to add many characters or illustrations. This makes it possible to reveal a large amount of information and present the product in the best possible way.

Artists will produce a large number of quality illustrations, detailed characters and high quality backgrounds.

Important! VIP-anime class animations are also suitable for television commercials.

Animated videos guarantee the successful promotion of your product or service. We also guarantee that, regardless of the price category, all videos are made of the highest quality in strict accordance with the client's requirements.

To understand in more detail what the price for the animated video will be and what the final cost of the project will be, you can contact the specialists of our company and describe your vision and scenario of the video in as much detail as possible. The price will be influenced by such factors as the timing of the video sequence, the number and level of development of the characters, as well as the production technology of the video. In particular, if you need to order a 2D-video similar, for example, to the cartoons "Well, wait!" or "Tom and Jerry", such a video will cost from 1000 to 3000 rubles per second.


In such a thing as creating an animated video, of course, you cannot do without a creative spark, talent and inspiration. However, all the ideas that come from the client, artists and animators must be put into certain forms so that the process of creating a video is as efficient as possible.

Thus, the creation of an animation clip is performed in several main stages:

  • the idea of the video is determined and its script is written;
  • characters are created, and various options for their movements are tested;
  • a video sequence is being prepared, as well as musical and sound accompaniment;
  • final assembly of all elements of the video.

Note that the process of creating a video is influenced by the choice of its production technology. For example, in some cases, the combination of cinema and flash technology will be a winning option - in this way, you can depict the dialogue of a live actor with an animated character.


The specialists of our company can create commercials of a very different orientation, in different styles and using various production technologies. Therefore, before contacting us, we advise you to look at several finished works so that you can more accurately determine what kind of video you need.

In addition, we ask you to answer a few questions below, this can be done in free form:

  • What is the estimated time frame for the project (video)?
  • What is the approximate timing required (length of the video)?
  • In case you have prepared a script, send it to us. If there is no script, answer the questions below:
  • What is the main purpose of the video, and what kind of audience reaction should it evoke?
  • What is the purpose of using the video? For example, as a training or promotional video.
  • What is required to be presented in the video: product / company / brand / service, etc.?
  • What is the intended target audience for the video?
  • What are the advantages of your product / service? What to focus on?
  • Write any special requests if you have any.

In order to place an order for the production of an animated video, you just need to call on the phone or leave a request for a call back. After that, our specialist will contact you to clarify the details, and you can start cooperation.

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